This includes project management software, construction robots, job site survey drones, building information modeling, augmented and virtual reality applications for construction, modular and pre-fabrication solutions, equipment marketplaces and risk management tools. Cryptocurrencies are virtual mediums of exchange, created and stored electronically in the blockchain, distinguishable from other currencies in that it uses cryptographic technology to decentralize the creation of monetary units and securely verify transactions.
This space includes companies like Bitmain and Coinbase that provide services and develop technologies related to the exchange or storage of cryptocurrency, the facilitation of cryptocurrency payments or the securing cryptocurrency ledgers via mining activities. Blockchain is a distributed public database that keeps a permanent and incorruptible record of digital transactions.
Blockchains are unique in that they cannot be controlled by a single entity and have no single point of failure. Furthermore, blockchains can be programmed to store more than just financial information.
This space includes companies involved in developing blockchain applications related to smart contracts, crowdfunding, supply chain auditing, cryptocurrency, identity management, intellectual property and file storage. Decentralized finance DeFi poses a disruptive threat to traditional finance. DeFi runs on public, open-source, and permissionless blockchains, eliminating the intermediaries on which legacy financial services rely.
Cybersecurity companies provide information technology solutions oriented toward user and network security. For example, San Francisco-based Lookout developed a cloud-based security software designed to detect mobile threats and improve scrutiny. This Emerging Tech Research report provides an overview of Q3 venture activity in the information security industry and includes a market map of leading VC-backed companies in the space.
In this second exploration in the series, PitchBook analysts dive into how sectors and verticals affect VC returns. Digital health companies are engaged in building hardware and software solutions to help people track their health and give healthcare providers better tools to communicate with and treat patients.
This space includes mobile applications designed to track fitness activity, sleep, nutrition, weight, and medication intake, telemedicine programs that make it easier to connect with health professionals, electronic health record and clinical workflow software, digital wearable devices, remote monitoring and diagnostics software, AI platforms, and genomics testing technology. Digital health startup Headspace is an app that teaches meditation and mindfulness to effectively manage stress.
This Emerging Tech Research report serves as a quarterly snapshot of the enterprise healthtech vertical in Q3 , covering emerging opportunities and select company highlights. In this most recent note, we discuss how some tech companies are integrating contact-tracing technologies into their platforms to help offices reopen. This includes online retailers and marketplaces, social commerce and logistics and shipping for online retailers, and software providers and hosting services for online retailers.
Brooklinen , for example, is a luxury bedding ecommerce platform that offers a curated collection of stylish, quality linens at an accessible price point. Education technology edtech companies develop software and hardware that enhance teaching practices and improve learning outcomes.
Edtech company VIPKid operates an online English language learning platform that provides an international learning experience to elementary-aged Chinese children by matching each student with a North American teacher.
COVID is catalyzing opportunities across multiple segments, such as healthcare and digitization of legacy services. This latest analyst note offers an overview of these prospect areas for investors and surveys a market map packed with startups identified as involved in these prospects. Ephemeral content providers offer online platforms that allow users to temporarily share and display photos, videos, messages, documents and other content.
The key aspect is that content published on these platforms vanishes after a certain time—typically minutes or hours. Camera company Snap developed Snapchat, a popular social networking app that deletes pictures and messages shortly after they are shared.
This vertical includes eSports teams, streaming and broadcasting platforms, communication and social apps used for gaming, marketing tools, analytics and training services for eSports athletes, fantasy and virtual gambling, gaming hardware manufacturers, tournament and event hosts, and developers and publishers of eSports titles.
Twitch Interactive , for example, designed and developed a live video platform and community for gamers that offers users the ability to broadcast, chat and watch video games played in real-time. Companies in this space are often female-founded and provide products and services related to period care, aging and menopause, sexual health, pregnancy and childbirth, pre- and post-natal solutions, fertility management and pelvic health.
Femtech startup Cora offers a monthly subscription service for its safe, effective and organic tampons and pads, as well as period management programs. This most recent analyst note delves into the femtech vertical, providing a segmentation of the industry along with an analysis of VC investment, market size, barriers to raising capital and growth areas in the space. Financial technology fintech companies use internet, blockchain and software technologies, as well as algorithms, to offer or facilitate financial services traditional offered by banks.
These services include loans, payments, investments and wealth management. Paytm , for example, is a mobile payment and ecommerce platform that provides bill payment services. This Emerging Tech Research report provides an overview of startups in the fintech industry and includes a market map of leading VC-backed companies in the space.
This space includes all companies in the restaurant technology vertical in addition to food ordering and delivery apps, food waste recyclers, meal kits and recipe boxes, cooking and chef communities, novel foods and online grocery retail. This Emerging Tech Research report serves as a quarterly snapshot of the foodtech vertical in Q3 , covering emerging opportunities and select company highlights.
This vertical includes all companies that exist within the video game ecosystem—those developing and publishing titles, those building tools and services for videogame studios and players, and companies providing accessories and peripherals intended for gaming. Online poker and casino games are excluded from this space, however gambling related to eSports is included.
Health technology healthtech companies provide mobility and other information technologies to improve healthcare delivery while decreasing costs. This vertical includes the use of technology services—like cloud computing, internet services and social mobility—to optimize patient-centric healthcare. This Emerging Tech Research report provides an overview of startups in the retail healthtech industry and includes a market map of leading VC-backed companies in the space.
Companies in human resource HR technology develop software to improve HR management operations and hiring processes, including job applications, applicant tracking and screening, performance management, benefits administration, employee engagement and employee analytics.
The term impact investing was coined in , but socially responsible investing SRI goes back thousands of years. Additionally, this vertical includes companies that have received investment from not-for-profit VC investors. VC-backed CleanFund , for example, provides financing services intended to make it easy and affordable to finance energy, water and other vital improvements.
This Sustainable Investment Survey report provides an illustrative view of our survey responses across the investment landscape, overarching impact and the incorporation of ESG risk factors.
This analyst note breaks impact fund data down to identify areas of focus across asset classes, global regions, and specific impact categories. The industrial vertical is an aggregate that captures companies that provide industrial and commercial supplies and services, diversified trading, distribution operations and transportation services. Industrials is the infrastructure vertical combined with aerospace and defense, building products, construction and engineering, electrical equipment, machinery, distribution and wholesale, B2B and B2C transportation, as well as printing, environmental, office, security, and consulting services.
Burlington Northern Santa Fe is a freight railroad network in North America that tracks through 28 states and is wholly owned by Berkshire Hathaway. Infrastructure companies develop the physical assets needed to transport goods, multimodal commerce and power generation. Insurance technology insurtech companies utilize technology to increase the speed, efficiency, accuracy and convenience of processes across the insurance value chain. This includes quote comparison websites, insurance telematics, insurance domotics home automation , peer-to-peer insurance, corporate platforms, online brokers, cyber insurance, underwriting software, claims software and digital sales enabling.
For example, Corvus offers a commercial insurance data platform that improves risk selection and management using Big Data, Internet of Things IoT , artificial intelligence AI and customer-specific data. This Emerging Tech Research report serves as a quarterly snapshot of the insurtech vertical in Q3 , covering emerging opportunities and select company highlights. Our latest Emerging Tech Research analyst note provides an overview of the health insurance tech landscape and discusses industry drivers, recent venture capital activity, and developing opportunities.
This emerging tech research report includes market maps of VC-backed companies, business model descriptions, and an overview of key investors and acquirers within the IoT industry. Legal technology legal tech companies develop technologies for the purpose of automating, simplifying or expanding legal workflows. Though many legal tech firms specifically address solutions for lawyers and law firms, the broader ecosystem includes solutions that target legal workflows in a range of industries.
Solutions in this vertical include legal marketplaces, contract automation, eDiscovery platforms, legal research and operations software, litigation financing, document review and notarization, legal analytics and more. Vancouver legal tech startup Clio developed a cloud-based practice management platform to provide legal client management solutions. Life sciences companies work with living organisms and life processes, including biology, pharmaceuticals, biomedical technology and nutraceuticals.
This analyst note examines how venture lenders utilize the uniqueness of the life sciences market to balance the risks involved in lending to the market. Commercial lab space has outperformed much of the office property sector during the pandemic. This note offers Market Ecosystem Scores to preempt future outcroppings of the life sciences industry. Life of Health and Sustainability LOHAS and wellness companies provide consumer products or services focused on health, the environment, green technology, social justice, personal development or sustainable living.
Sweetgreen , a startup in this vertical, operates a chain of farm-to-table restaurants that offers healthy, nutritious, seasonal salad and grain bowls made in-house using whole produce. This latest analyst note examines how gut health research has opened emerging opportunities for VC-backed startups, and why some investors are wary despite the rise in government spending on microbiome research. Manufacturing companies produce products that require a significant amount of equipment and raw materials to create.
Marketing technology marketing tech companies use digital technologies to automate and simplify marketing processes. This vertical can include tools that connect brands and consumers via search engine optimization SEO , customer analytics, customer relationship management CRM , loyalty programs and apps that leverage social media.
Marketing tech company Sprinklr developed a social media management platform that helps enterprise businesses collaborate across teams, deliver memorable customer experiences and hone aspects of sales, research, and commerce.
This analyst note explores how AI is helping the food industry cut costs and keep pace with consumer tastes. Micro-mobility companies offer transportation solutions that target the "last mile" problem—when people experience difficulties getting from their starting destination to a major transportation hub like a bus stop or railway station. Distances covered by these solutions typically average less than six miles, with bicycles and scooters being the most prevalent form of transportation.
Santa Monica-based Bird Rides coordinates with cities to provide citizens access to shared personal electric vehicles that can be picked up and dropped off anywhere through their platform. Mobile commerce companies build mobile applications to assist in the buying and selling of goods and services through internet-connected devices.
This includes bill payments, mobile retail, mobile banking services, peer-to-peer payment transferring applications and mobile point-of-sale applications. Yoco Technologies , based in Cape Town, offers a mobile point-of-sale app that empowers entrepreneurship across Africa. Companies in mobility tech provide technologies and services that are disrupting the transportation, automotive and shipping industries. New business opportunities to provide transportation solutions that are more cost-efficient and convenient to consumers are being driven by the digital economy, mobile connectivity, electric vehicles and autonomous driving technologies.
Mortgage technology companies use digital technologies to improve the efficiency and speed of the mortgage lifecycle, including mortgage origination, underwriting, servicing and closing. This vertical also includes mortgage processing and workflow software providers, tech-based mortgage lenders, mortgage data and analytics and digital mortgage brokers. Mortgage technology company LendingHome operates an online mortgage marketplace that offers short-term hard money loans and home mortgage loans with a streamlined application process.
Companies in the nanotechnology vertical create products by manipulating materials at an atomic level. Nanotechnology startup Nantero developed a memory technology designed to offer ultra-high density non-volatile memory. This vertical encompasses all sectors of the oil and gas industry, including the upstream exploration, extraction, operation of wells , midstream transportation of refined and unrefined goods via pipeline, oil tanker, rail, or truck , and downstream refining and processing of crude oil, as well as purifying of raw natural gas.
Texaco , for example, distributes petroleum and gasoline products through gas stations. Oncology companies are involved in the diagnosis or treatment of cancer through the production of pharmaceuticals, devices or serviced-based models. Based in Massachusetts, oncology startup Xilio Therapeutics develops tumor-selective immunotherapies to improve patient outcomes. More specifically, the company created a new class of ultra-potent immune-oncology IO therapies that are activated selectively within tumors and are designed to overcome the toxicities associated with validated IO therapies.
This includes pet health and monitoring devices, pet genetics services, social media applications designed for pets, pet care and dog walking applications, pet food delivery services, and assorted digital devices intended for pet care.
Real estate technology companies develop and leverage technologies to facilitate the purchase, management, maintenance, and investment into both residential and commercial real estate. This includes sub-sectors like property management software, Internet of Things IoT home devices, property listing and rental services, mortgage and lending applications, data analysis tools, virtual reality modeling software, augmented reality design applications, marketplaces, mortgage technology and crowdfunding websites.
Popular short-term rental marketplace Airbnb is a real estate technology company, allowing users to list, discover and book travel accommodations around the world. Restaurant technology companies develop hardware and software to help restaurants increase profitability, efficiency and customer engagement. Read our most recent report. Fractal provides aspiring entrepreneurs with a business idea, a highly capable and complementary co-founder, capital, and ongoing support.
Software-as-a-Service is changing. For years, horizontal SaaS companies have achieved massive valuations by building products that addressed generic business needs like CRM or accounting. This meant they could reach the widest possible audience by selling to customers in a wide variety of industries. But SaaS startups are increasingly achieving multi-billion dollar valuations by building software tailored to the needs of specific industries, rather than specific business functions.
The recent IPOs of vertical SaaS companies like Blend, Procore, and Toast are proof of the massive upside for companies building industry-specific software.
The reason vertical SaaS markets seem small is because they are typically measured by the size of the existing base of installed software. But this ignores the many opportunities for vertical SaaS companies to expand their addressable markets. They can increase ACVs by raising prices, upselling with new features, integrating or partnering with fintech providers, or embedding commerce solutions.
By targeting a specific vertical, they can also capture substantial market share that serves as a launchpad for expanding internationally or into new verticals.
The rapid growth of vertical SaaS in public and private markets reflects a secular trend toward the digitization of all industries. Today, employees and customers expect businesses to use modern software tools regardless of their industry or size.
Yet a staggering number of businesses still use outdated on-premise software, DIY solutions, or cobbled together software products.
In fact, many businesses have found it easier just to stick with pen and paper instead of dealing with shoddy software. Even though these businesses may recognize the value of using vertical-specific software for their workflows, there are no high quality software products built for their industry. This points to an inescapable conclusion: vertical SaaS is poised to be the next big thing in cloud software. And this is just the beginning. The Fractal Vertical SaaS Index is a basket of 18 public companies that derive most of their revenue from industry workflow software.
The index and analysis does not include data from public vertical SaaS companies that were subsequently taken private e. In fact, more vertical SaaS companies have gone public in the first three quarters of than in any previous year. The combined market cap of the 13 companies in the index that were public in March has appreciated by This demonstrates the remarkable strength of vertical SaaS despite the global pandemic. Vertical Application Software.
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